A couple of facts about today's generation and their priorities

Do you know what lifestyle patterns are emerging among the young generations? Keep reading to learn.

With the extraordinary technological advancements we have seen in the last couple of years, it comes at no real shock that industries that would formerly be taken for granted are now possibly ending up being a little obsolescent. New forms of media, for example, are easily available at the tap of a fingertip, with co-operations like that between Netflix and Capital Research Global Investors revealing the increasing value of digital media, and how major corporations are following the millennial consumer behaviour which is defining market trends. A straightforward choice like that of a streamed movie over a television show could lead to substantial changes in other fields as well, requiring, for instance, totally different marketing techniques.

People from the older generations might often wonder: what do millennials care about? A cause that appears to be gaining increasing popularity over the last decade is absolutely the environment, with many young people outspokenly supporting environment-friendly behaviours and sustainable resources. With sustainability being one of the millennial generation's values, world-leading corporations like Unilever Ventures are actively investing into eco-friendly resources and initiatives that promote the safeguarding of the planet we live on. Such an optimistic pattern of awareness in the generation that will become tomorrow's leaders is an extremely promising mindset for the possible future of our eco-systems.

What our older relatives describe as social life is not always the same as what it is today. With new generations growing to be young professionals and making decisions on how to spend their earnings and arrange their lives, millennials' social values and habits are changing. The consumption of alcohols, for instance, is ending up being more of a social notion, rather than a gesture one may do to chill out on their own after a long day in the office. The preferences concerning social drinking have actually likewise observed some changes: while millennials appear to have shifted from beers to wine and spirits, like the ones produced by Pernod Ricard partnered with Elliott, there is an increase in the trend of hosting a get-together of close friends for a drink at one's own home as opposed to going out to have a drink at a bar. This experience, specifically in millennials' busy lifestyle, might be perceived as more private, a more genuine way to cherish the spare time we spend with our close friends and family.

Among the most visible differences between this generation and our parents' is the approach to interpersonal relationships. With an increase in open-mindedness and acceptance towards identities and preferences, and feeling more comfortable to go over the details of one's private life with their good friends, there is a growth in the recognition of what makes a healthy relationship, for instance comprehending the significance of boundaries.

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